Where are you from?
How did you get to DSTLD ?
I started developing and executing brand development early on. In high school, I created Denver’s first-ever glossy lifestyle magazine (today known as 303 Magazine). It combined all things art, culture, and music in Denver. My publisher bought it the magazine from me just three issues in, and I moved on to launch my own marketing and web consulting firm where I built websites for clients across all industries and advised them on branding, design, development, and strategy. After getting my MBA from UCLA Anderson, I took a consulting position at Deloitte where I specialized in retail strategy and analytics - this is where I got a firsthand look into the fragmented, inefficient the retail supply chain. In 2014, Mark and I ran into each other on a flight back to Los Angeles - we’re childhood friends from Denver - and started talking about the lack of well-made, affordable denim options in the denim capital of the world. We launched DSTLD just a few months later.
What’s your role at DSTLD?
Co-founder, CEO, and Creative Director. We have a small team, so we all take on a variety of roles. I take on most of the day-to-day operations for the company, which ranges from web optimization and vendor relations to branding and photography. I’m lucky that I get to balance the business side of things with some creative freedom.
Describe your personal style or name one piece that defines you:
My everyday uniform, even before I started DSTLD, has always been a great pair of jeans and a t-shirt. I’d say my style is inspired by the minimal, edgy character of downtown New York City or the streets London.
Who’s your style inspiration right now?
I’m a fan of Justin Theroux - he keeps it very minimal, edgy, and consistent.
What do you like to do in your free time?
I spend a lot of my free time shooting, whether its for DSTLD, another brand, a model’s portfolio, or just for fun. Being from Denver, I also love getting outside to hike, ski, and travel.
Working at a fashion-tech startup is a recipe for a busy lifestyle. How do you keep things stress free and streamlined?
I’ve always lived by the idea of wearing a ‘uniform’ - you really see that in the DSTLD collection. I find it important to stick to my schedule, whether its a meeting with one of my departments or having dinner with a friend. I try to keep a consistent routine.
What are your three daily essentials?
Coffee, music, ClassPass (admittedly, not always daily).