Raw denim is unique in many ways. Being that the material is pure and untreated, it will require a different kind of care routine than your run-of-the-mill jeans.
First thing’s first: don’t even think about tossing these bad boys anywhere near the hamper. We recommend waiting at least 3-6 months before washing your new DSTLD jeans. The longer you wait (without exceeding 12 months), the better. As far as storage: avoid folding at all costs, and hang your raw denim instead.
A few months in, you may be compelled to do a ‘light wash’ to address any mild odors that have accumulated. Do this by applying a very light cleaning solution (a la Febreze) and hanging to dry for 24 hours, ideally outside.
When it is time to wash your raw jeans, do so gently. Here’s how:
-Fill a bathtub with about 3-4 inches of cool-to-luke-warm water.
-Mix in a very small amount of soap (preferably one intended to handle dark colors, such as Woolite Black - never use regular laundry detergent).
-Lay your denim inside out and flat in the bathtub.
-Keep your jeans submerged by placing heavy items like closed bottles of shampoo and body wash on top.
-Let soak for about 45 minutes.
-Rinse with cool water then hang to dry, again, ideally outside in the sun.
In between washes, treat any stains by gently dabbing a wet towel (wet with water - never soap) or using a Mr. Clean Magic Eraser.
Raw denim is a commitment, no doubt about it. But like most things that require a little TLC, the end result is so, so worth it. Be mindful of how you care for, wear and store your new jeans, and they’ll reward you by being one of the most comfortable, high-quality, perfectly-faded pieces in your wardrobe for years to come.